Our Opportunity With the Retirement Income Covenant recently passed through Parliament, requiring super funds to develop retirement income strategies for members and assist with improving financial outcomes for retirees, we recognised ideal timing for Prime Super to develop their retirement needs calculator. This engagement tool would assist members in calculating the income they need when … Continued
Our Opportunity After the effects of the pandemic on the entertainment industry, the MSO was looking for a way to encourage both subscribers and music lovers in general to return to live music and entertainment. As a challenge to engage audiences, we recognised this as an opportunity to create something entirely new for the MSO … Continued
Our Opportunity The Industry SuperFunds’ symbol is the marque of a fund you can trust – run only to benefit members, with low fees and strong performance history. Their renowned long-running “Compare the pair” marketing campaign is based on the comparison in net benefit between Industry SuperFunds and retail funds, with ISF emerging as a … Continued
As more women age into the at-risk group for breast cancer, there’s a growing need to raise awareness of breast health, education on the screening process, and promote the services of BreastScreen Victoria. As more than 75% of breast cancers occur in women over 50, these important free health checks are lifesaving for women between … Continued
Our Opportunity Each year, the Melbourne Symphony Orchestra produce their coveted brochure to launch the upcoming season. The MSO was ready to explore a new direction for the 2023 season and engaged us to develop campaign creative to support the brochure and drive engagement for the season ahead. Our Approach To gain insight into the … Continued
The State Of Play The TWUSUPER website was not delivering a modern, mobile-optimised experience for its users, many of whom spend most of their working days on the road as members of the transport industry. It was also built on a difficult-to-use CMS, which required separate updates to the desktop and mobile versions of pages. … Continued
Meet KIT – the world’s first body image chatbot! KIT is the information resource brainchild from Monash Alfred Psychiatry Research Centre and Butterfly. We’re proud to see KIT out in the big wide world, already beginning to help people with body image and eating disorder concerns. KIT educates people on body image issues and eating … Continued