Each year, the Melbourne Symphony Orchestra produce their coveted brochure to launch the upcoming season. The MSO was ready to explore a new direction for the 2023 season and engaged us to develop campaign creative to support the brochure and drive engagement for the season ahead.
To gain insight into the MSO’s musicians and audience, we tasked them with a brief and asked, “what does music mean to you?”. We received a massive response in written and visual submissions. We curated these into themes to inform our creative platform alongside the artistic vision and programming strategy for the upcoming season.
Our creative platform, Sacred Connections, focused on the emotional connection felt between music and humans – a connection that transcends words and enriches lives, moment by moment. Rich, emotive imagery features a variety of people captured in that moment, signed off with the motivating tagline – Feel every moment.
Campaign assets – digital & print
Season launch brochure