St Leonard’s College – Search Engine Marketing
The State Of Play
St Leonard’s College is an independent co-educational school located in Brighton East, not far from the coast of Melbourne’s famous Port Philip Bay. The School has over 1400 students from ELC to year 12 and is known for its academic achievement and commitment to lifelong learning.
The Work
Having worked with St Leonard’s College on refreshing its brand identity, followed by the planning, design and development of the new school website, SGY’s digital marketing team created a strategy to help them achieve a number of online business objectives. Following a comprehensive discovery and planning stage, SGY created an ongoing digital marketing strategy, which included a wide range of activities spanning different touch points across St Leonard’s College online ecosystem.
The Result
Forming a central component of the ongoing digital marketing strategy was a range search engine marketing activity. With many prospective parents using search engines to find and research schools in Melbourne, it was important that St Leonard’s College achieved the online presence it needed to take advantage. The work helped St Leonard’s College be seen in all the right places by all the right people.
