NAB Financial Planning Posters – Campaign

Background

One of Australia’s ‘big four’, NAB is known for its innovative approach to marketing, advertising and communication. SGY has worked on a range of NAB projects for a variety of departments within the organisation including financial planning, marketing and sponsorship and events.

Project

Serving over 12.7 million customers, NAB’s 1,500 branches are a key touch point for the brand. SGY was asked to create an in-branch advertising campaign promoting the bank’s financial planning services. The campaign focused on those life events where financial security is essential including retirement, business ownership and starting a family.

Results

The campaign was deployed nationwide in the form of in-branch posters and counter DLs. Additionally, the creative was converted into animated video content and used on digital display screens.