Established by Schwartz Media in 2014, The Saturday Paper represents in-depth journalism that breaks the 24-hour news cycle. Its readers are loyal, engaged, and hungry for intelligent conversation. SGY undertook a program of work to redefine the subscription offering, inspire action amongst ‘warm’ audiences and reposition the reward that comes with giving yourself time to … Continued
LifeStyles have been champions of sexual health, sex education and safe sex since 1905. Since becoming the brand’s agency of record, the Great Expectations brand campaign is the first in our partnership, and the first strategic marketing push since LifeStyles departed from parent brand Ansell in 2017. Without marketing investment during this time, LifeStyles faced … Continued
The state of play Statistics show that women generally earn less due to the gender pay gap and, being more likely to have career breaks to raise children and care for family, they retire with significantly less in their superannuation than their male counterparts. Prime Super are passionate about empowering their female members to take … Continued
The state of play Tasplan is a not-for-profit members’ fund, based in Hobart but with account-holders across Australia. It identified a need to help educate members about risk in relation to the types of investments they chose. The objective To find an effective, engaging, relevant and reliable way to, not only help members understand … Continued
CBGS is an independent, co-ed school with over 2,500 students – spanning Early Learning to Year 12 across multiple campuses. With such a broad audience, including staff, teachers, students, parents and alumni, the organisation’s digital properties have many modes of communication. CBGS found their audiences were having difficulty accessing the essential information for a … Continued
State of play When the pandemic hit Australia, thousands of employees faced reduced working hours, lower incomes and financial anxiety. As part of the national strategy to minimise the financial stress on working Australians, the Federal Government introduced changes to the superannuation rules, allowing individuals to withdraw up to $10,000 from their super. This caused … Continued
The state of play Flex Insurance was a new brand with a new insurance product offering and needed a website to launch the brand. Flex offers tailored insurance cover for self-managed strata associations. It was important that the website clearly communicate what can be a complicated product, made even more complicated by the tailored cover … Continued