The state of play CHU provides a variety of strata, building, landlord and contents insurance products. Their primary selling channel was their website, however it did not provide a good user experience for prospective customers, and was failing to generate a high enough volume of leads for the business. The objective CHU wanted an improved, … Continued
The state of play Industry SuperFunds is an affiliation of leading Australian industry superannuation funds. However, it had noticed that its website was not resonating with the 16 to 24 year old age group – a key target audience at the beginning of their superannuation journey. The objective Industry SuperFunds wanted to expand the … Continued
legalsuper is a super fund that supports its members by making informed, smart, and data-powered investment decisions, and its record of investment performance reflects this. However, its website investment section was not effectively communicating this performance to current and prospective members, and its backend management system failed to live up to the demands … Continued
Aptum Legal faced a number of go-to-market issues. With a strong foundation and success behind the scenes, Aptum had a renewed belief in business growth opportunities. With a key focus on increasing brand awareness, there needed to be cohesion behind Aptum’s brand narrative, customer-focused value proposition and full suite of marketing collateral. Simply put, Aptum … Continued
The state of play Industry Super Australia (ISA) wanted to improve member retention for the super funds that make up its affiliate group. Many funds were losing members who changed jobs and switched to their new employer’s ‘default’ fund. For members to stay with a fund, they had to complete a ‘Choice of fund’ form … Continued
The State of Play Now rebranded as Roost, Strata.life was a digital platform at a crossroads – a minimum viable product with a rudimentary brand that was about to enter its next round of investment funding pitches. Aimed at both residents and building service providers, the brand’s two-sided market meant that the offer of more … Continued
The State of Play The Victorian Seniors Festival runs every year as a State Government initiative which recognises and celebrates the valuable contribution older people have made to our community. As the festival marked 36 years in 2018, the creative as deemed to be tired and no longer appealing to its target demographic. The opportunity … Continued