Bunjil Place is the City of Casey’s arts, cultural, entertainment and community space. Since it opened to the public in 2017, Bunjil Place has been the beating heart of the local community; celebrating participation, belonging and civic pride through an 800-seat theatre, multi-level library, gallery, function centre and the outdoor community plaza.
Summer Sounds is the annual premium music event; a social gathering where visitors and participants get to soak up the last days of summer with friends, drinks, food and some of Australia’s best emerging artists.
SGY was engaged to evolve and develop the Summer Sounds 2020 identity, to better align with Bunjil Place branding, and to reposition the event to better target and distinguish the broad audience welcomed to Bunjil Place. SGY created the suite of assets that could resonate with the audience across all digital marketing touch points, capturing the spirit and vibe of the program.